Last time they came up with cute little pug “Cheeka” and the young boy with the most verbalized slogan ‘Where ever you go, our network follows’ but now there are a whole lot of new ideas and creativity.Have you remember the little pug who always comes to help of a little girl.This is the support Hutch want to give for their customers ,proving their tag line “Happy to help at your doorstop“.
Now the Idea change – they are now with a new
Animated character ZooZoo.No,they are not animated infact they are slim girls of Mumbai theater.The design of thin limbs, contrasted with big bellies and a bulbous head, all add to the illusion that these creatures are ‘smaller’ than humans.The films were shot by Nirvana in Cape Town, South Africa, with the help of a local production house there, called Platypus.The same combination of people also worked on the ‘Happy to Help’ series.
This is the pure Indian Idea with famous Indian Jugad which is always proved out of text books.The director Prakash Verma took 3 weeks to complete series of 30 ads.the costume is made of a material called perspex and the total cost of the campaign is jus above 3 cr. Now,Abhishek have to say “What an Idea Sir Ji “.